A number of remixes were commissioned for the single's release, including an official remix featuring American rapper Wale. It was also included in the set list for her The New Classic Tour (2014). Among her live performance staples, Azalea promoted the single with live renditions on Britain & Ireland's Next Top Model and Nikki & Sara Live. The video earned Azalea a nomination for Artist to Watch at the 2013 MTV Video Music Awards, and was praised by critics for its fashion, and portrayal of the song's lyrics. Inspired by several films, it features Azalea performing twerking sequences and a recreation of Vanessa Ferlito's lap dancing in the 2007 film, Death Proof. "Work" became one of the lowest peaking songs to receive a sales certification in Australia where it reached number 79 and was certified gold by the Australian Recording Industry Association (ARIA).Īn accompanying music video was directed by Jonas & François and released on 13 March 2013. Commercially, "Work" became a sleeper hit it peaked at number 17 on the UK Singles Chart and number 54 on the US Billboard Hot 100, but was certified silver and platinum by the British Phonographic Industry (BPI) and Recording Industry Association of America (RIAA), respectively.
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In sequence with its lyrical story, the snap and trap track begins with a sad-stringed verse segment before significantly increasing in tempo at its drum and synth-heavy refrain.Ī number of music critics consider the song to be among Azalea's best output, namely praising her flow and the depth of the lyrical content. Hailed by Azalea as her most personal song, "Work" was developed with motivational and inspirational intentions to portray her life story specifically dealing with her struggle as an up-and-coming rapper, and her relocation from Mullumbimby, New South Wales to Miami, Florida at age 16. The track was written by Azalea, Trocon Markous Roberts, Natalie Sims, and The Invisible Men who produced it with 1st Down of FKi. It was released as the album's lead single on 17 March 2013. " Work" is the debut single recorded by Australian rapper Iggy Azalea for her debut studio album, The New Classic (2014). After a few years’ hiatus, she resumed her career, releasing less-commercial music that showcases her unceasing devotion to hip-hop.Rockfield Studios and Monnow Valley Studios (Wales) Azalea’s meteoric rise made her a lightning rod for debates over cultural appropriation, but she refused to let that stop her. 1 on Billboard’s Hot 100 while “Problem”, her collaboration with Ariana Grande, occupied the second spot. That song, with its Clueless-inspired video and an insanely catchy chorus (courtesy of Charlie XCX), rocketed up the charts it was sitting at No.
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The record was slow to catch fire until the single “Fancy” hit the airwaves. In 2012, she signed with T.I.’s Grand Hustle Records two years later she dropped her debut album, The New Classic. The release, with the singles “Pu$$y” and “My World”, set the template for her playfully pugnacious, sexually explicit lyrical personality. Her tour of the South was, in a way, a fact-finding mission: she perfected her imitation of a Southern Black drawl and began working with producers on her first mixtape, 2011’s Ignorant Art.
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She moved to the United States to pursue music when she was 16, bouncing between Houston, Miami and Atlanta before settling in Los Angeles. Ostracised as a kid, she found solace and inspiration in American artists like Missy Elliot and Outkast. Born Amethyst Amelia Kelly in 1990 in Mullumbimby, New South Wales, the Australian singer/songwriter, rapper and model-whose stage name combines her first dog’s name with her childhood street-grew up revering hip-hop. Iggy Azalea became one of the most polarising pop stars of the mid-2010s, a figure whose genuine talent has sometimes been overshadowed by her penchant for controversy.